As a photographer, you make your first impression on potential clients through your business card. Whether you are a freelance photographer or have your own photography business, your business card can be your biggest marketing material. Before starting your photography venture, plan for a perfect business card along with other things. It should reveal your worth and capabilities. To design the perfect business card, read this article till the end. You will get an idea about the visuals, content, and design of an ideal photography business card that you can implement.
Top 3 Tips For Designing Your Photography Business Card
The first step of creating a business card, whether virtual or physical, is to select the perfect design. Platforms like Canva offer a wide range of options for card designs. You can choose the one you like. But the best way to show your creativity to the clients through the business card is to create one on your own. Choose a theme that goes with your genre. For example, if you are a wedding photographer, consider adding an element related to a wedding on your card. You can choose to have a folded business card. You can also choose designs for both sides and can print your best work so far on the backside of your card.
Now comes the second important part of your business card - what will be printed on it? Just remember one thing, do not over inform. People look for contact information on a business card, so don't give unnecessary information there. A neat and clean visiting card looks professional. Add your name, name of your agency or studio along with its address, your contact number, email id, social media account details, and website address if you have one. To show your creativity, you can add a tagline. Adding details of social media is important so that potential clients can go through your works from there. The same goes for website links. If there is space, you can also add the QR code to your website. Give enough time to select the font and colors of the text because they convey a lot of information. You can even use a customized font.
After choosing the design and the text, you need to fix the visual arrangements. You can stick to neutral colors like white, black or beige if you want your visiting card to look formal. Otherwise, you can add a splash of creativity, pick out some flamboyant colors. Consider a central color for your card that goes well with the color of the logo. If you are opting for a physical business card, focus on the texture of the card too. Different shades suit different materials. You can check out the visiting cards of your competitors to get an idea about what other elements you can add to your card.
Make sure you create your business card so appealing the clients can't keep their eyes off it. Who knows, your business card might inspire some of them to redesign theirs too! Yes, the proper planning for the ideal business card and its execution but don't worry, this investment will not go into vain.
Written By Sanga Basu, Content Writer, WPC.