Are you a beginner photographer and want to take it as a profession? Then you must have chosen your niche, or are you still confused about it because you like more than one field? every niche requires a specific skill set, and a different environment to work in. The career of even the most talented photographer can be ruined if he/ she selects the wrong niche. So think before you choose. Consider answering the following questions to choose the right niche.
Which domain do you like the most?
First of all, find what field you’re comfortable in. Know what interests you. Do you love animals? Do you like seeing new and happy faces? Does time fly when you’re with babies? Then it can be assumed that you will excel in wildlife, wedding, and newborn photography respectively. Getting to the point, you should find out what environment each type of photographer works in and decide whether you will like it or not. You might be a big foodie but love to shoot outdoors, then food photography will not be the right choice for you.
What are your skills?
Even if you like a particular environment or subject, you can’t take it as a career unless you have relevant talents and skills. You can, of course, learn it, but also keep in mind that not all fields are for all. If you can’t do well in street photography despite trying your best, don't linger with it anymore. Who might say you are not born to be a fashion photographer? So keep experimenting with different niches, until you find the one that suits you.
How much can you invest?
Photography requires something more than your enthusiasm and talent, that is, necessary equipment. Some fields need more expensive apparatus than others. For example as an amateur astrophotographer, you can click some good shots with your digicam, but as a professional, you would require a camera modified for astrophotography, a telescope, mount, dew controller, camera filters, etc. that will cost you a small fortune. So consider the investments before taking up a niche.
What is the payment like?
After knowing how much to invest, the next thing to know is of course, how much will the niche pays you back. A wedding photographer’s earning is enviable, whereas stock photographers are paid much less. You must not choose your niche based on the money it generates solely, but it’s surely something to think about seriously. It will be your bread and butter, so even if you like a particularly low-paying niche, think twice before taking it up as your career.
How much is the competition?
Like any career, before stepping in, you must know about the competition in the job market. The more unconventional the niche is, the less competition is there. So you can choose offbeat niches like underwater photography or music photography but remember that you will not get assignments as much as the conventional niche photographers would. You need to wait patiently before your work gets noticed and you start earning. But once the field gets established, you will get all the privileges of being one of the pioneers.
What are the pros and cons of the niche you choose?
Every niche has its advantages and disadvantages. It doesn’t matter how talented or skilled you are, you need to struggle with some adversities. For example, you can make money easily with stock photography, and it generates passive income repetitively too, but as said earlier, the payment is generally low, so you need to click a lot of photos to earn well. Wedding photographers earn well, but the job requires a lot of equipment, assistant, and taxing post-processing chores. Portrait photography has good earning opportunities, but it’s hard to establish yourself as a portrait photographer. Fashion photography is very creative and popular nowadays as it doesn’t require complex studios and gears to do it now but the competition is high. Landscape photography experience is very fulfilling and it gives you the chance to visit beautiful places, but at the same time, it is difficult to make money as a beginner landscape photographer. And these pros and cons are applicable for other photography niches too. But don’t be discouraged because no career is 100% perfect for anyone. Just analyze whether you can deal with the downside of the field you choose or not.
Written by Sanga Basu, Content Writer, WPC.