Photography is all about colors and vivacity and expression. However, when a passionate art like photography overlaps with social issues, it resonates with everyone in the society, irrespective of whether they are photography enthusiasts or not. Here is an interesting article about a recent turn of events regarding photoshopping:
Recently, France created history when it passed a law that, every commercial image in which the body of the model is photoshopped into a slimmer or curvier version, must be explicitly defined “photographie retouchée,” which translates to “retouched photograph”.
In light of this new law, Getty Images decided to take a step further into curbing what constitutes as falsifying body shape ideals of the society and forcing people, especially females to abide by such pretentious norms. Getty Images updated their photo submission policies for its services and for iStock and set out to completely banning Photoshopping weight. This policy change will have a world-wide impact and not just confined to France, who initiated the idea in the first place.
Effective from October 1st, 2017, this action will not prohibit Photoshop changes like the removal of skin blemishes or marks but is applied to any manipulation made to the shape of a model’s body.
In a statement released on its website, Getty acknowledges that “our perceptions of what is possible are often shaped by what we see: positive imagery can have the direct impact on fighting stereotypes, creating tolerance, and empowering communities to feel represented in society.”
Many social commentators have appreciated this policy change and credited it as a revolutionary step towards ensuring personal dignity and liberty and breaking societal clichés about what a woman should look like.
WPC believes that beauty is captured only in its natural state. While it’s an art to edit and tweak photos to make them brighter or animated but to restrict a person’s physical appearances as per false societal notions, is not a something we appreciate. Every passionate photographer has respect for natural beauty, and we, at WPC, surely do too.
Stay tuned for more to read on www.worldphotographersclub.com.